Being a webmaster or an SEO expert, what is your first wish? It should be to reserve the very first rank in SERPs to get better exposure.
There is no doubt that every website or online business owner wants to get the top position for generating profit. Similarly, the core ability that an SEO expert wishes to gain is to learn how to rank in first place on Google.
This article aims to tell you about some important metrics that will let you know how much you need to put into achieving your goal. If we say that this article can change your point of view regarding your website’s progress, it might be right.
Without wasting much time, let’s get started and read the following sections.
What is DA?
DA stands for Domain Authority which is a specific metric analyzed by MOZ. It is a well-reputed SAAS company that can help you in gaining proficiency in SEO of any website or online platform.
DA by MOZ shows the capacity or ability that a domain or website has to rank in SERPs. The domain authority score can give you an estimation of how much potential your concerned website has to reach the top position.
The scale of DA by MOZ varies from 0 to 100. A website with a higher DA score means that it can rank in search engines easily as compared to a website having a low score.
What is PA?
PA or Page Authority is analyzed or measured by the analysis of a particular page of any website by the MOZ tool. It is also a measurement of the potential that a web page has to rank in a better position in the search engine.
Whether we are talking about DA or PA, the indication by both of these will be the same that is how much potential something has to rank. Similarly, the scale of both these metrics is also the same and calculated by the same SAAS marketing company.
Why Do We Need To Take Care Of DA and PA?
The main question that comes to mind is why we need to take care of the DA or PA of a website. As we have mentioned earlier that both these metrics show the potential of a website or web page.
So, by analyzing the score, we will be able to learn about our website in different aspects. An SEO expert can take this score as a hint to learn what he needs to do for getting a better rank.
By analyzing the DA score, you can easily estimate what would be the next procedure or SEO plan for your website. You can easily set a track for yourself to follow for better growth in your website’s performance.
No doubt, DA is not a Google metric and the search engine has claimed that it will not consider it while ranking. But the research shows a prominent relationship between DA by MOZ and results in SERPs.
So, we can say that these metrics will be calculated with the same procedure or by using the same factors that the search engine is taking care of while ranking. Due to this factor, we should keep checking this score using a DA PA checker or MOZ extension.
It will keep you updated with the current performance of your website and what you need to do to improve the performance. All in all, you can say that DA and PA will enable you to work in the right direction without wasting much time on the analysis of other factors.
What is the ideal DA score and how to improve it?
Whether you are new to SEO or have been working in this field, this question must have popped up in your mind. It is common to think about the ideal DA score and achieve it at any cost for better performance.
There is no specific score that we can say ideal one. Neither the MOZ has mentioned such a score nor any other SEO expert because it depends on your niche or competitors.
The ideal DA score depends on your competitor’s score. Mostly, we think to gain the highest score in every metric like we think to achieve a 100 DA score because it is the highest.
It is completely wrong because it will not let you experience positive outcomes. The ideal score for your website is higher than your competitors.
You only need to think about how to achieve high DA score than your competitor’s websites. This score will indicate that you have strong potential than other websites to rank in the SERPs.
Now, the question is how to improve the DA score of any website to reserve a better rank. There are multiple techniques that you can follow in this regard.
We have researched a lot and enlisted a few beneficial tips that you should follow.
#1. Create Quality Backlinks
If we say that backlink is the main factor behind DA improvement, it might be right. The studies have shown that a website with more links are getting high DA than the others.
But keep in mind that quantity can’t beat the quality of backlinks. It means that if you are getting backlinks from low-authority or harmful websites, you will face negative impacts.
So, you should not only focus on the number of backlinks but keep an eye on quality too. It would be better to get a backlink from a high-authority quality website instead of taking 100 backlinks from spam sites.
The best way to get a relevant high authority backlink is guest posting. It would be advisable to search for a list of guest posting sites and then filter those with good domain authority and page authority for quality guest posts.
Note: Always check the spam score of every website before reaching out for a guest post. You can use a spam score checker to determine the spam score website in bulk. Always prefer guest posting on a website with a spam percentage of less than 10%.
#2. Enhance User Engagement
The second most important thing that you have to keep in mind is user engagement. Normally, we write blogs of thousands of words by thinking that it would be great for DA to write long articles.
No doubt, Google demands useful information from all websites. But it does not mean that you have to write lengthy blogs it means that you need to write well-structured and well-written content.
It will enhance your value in Google’s database as well as boost user engagement. So, you should focus on this factor and keep struggling with it for increasing the outcomes.
You can enhance user engagement by creating curiosity in your blogs. Along with this, you can add graphics in different sections to don’t let the reader get bored.
#3. Make Your Website Mobile Friendly
Thirdly, you should focus on the speed of your website. You can do this by auditing your website and making the interface compatible with mobile phones too.
Normally, we don’t think about this factor and face different issues. Keep in mind that a huge proportion of people search for various topics via their mobile phones.
That is why you need to make your website mobile-friendly too instead of focusing on the desktop preview. By doing this, you will be able to gain authority for your website which will increase your DA score in turn.
In the above blog, we have discussed DA and PA in different aspects. We have also guided you on how to boost this DA PA scores and get your position reserved in a higher rank. You should focus on both these factors and metrics while looking to input maximum SEO efforts in your project.